We believe strong, confident girls will grow up to become strong, compassionate women, who will be the driving force behind strong, healthy families and communities. Our mission is to celebrate others for who they are, giving them the support and self-esteem needed to lead a purposeful, thriving life. Thanks to our family of Independent Sales Consultants, Hostesses and Customers, we have been able to donate $100 million in product and cash to support our mission. When we all work together and give a little piece of our heart, we can make a huge difference.
Cindy’s Vision
Giving is part of who we are. That’s why we created Thirty-One Gives, a charitable program that empowers girls, women and families to live a purposeful, thriving life
We are proud to be in the business of building strong, confident women. It’s the heart of our business and the reason we give. Every time you shop with Thirty-One, you are part of the Give!
Founder, President & CEO
Impact Stories
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Our family went through a house fire and our son's leukemia diagnosis in the same year. It was a blessing to stay at RMHCNA during his treatment. Our son’s illness felt like a nightmare, but when we woke up there were
hundreds of people ready to support us.
Cartwright Family
Ronald McDonald House
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Northern Alberta, Canada -
Girls on the Run was a great life-changing decision. When I first started GOTR, I thought it was all about running, but it’s really about
making the right decisions in life.
Spirit Jade
Student & Girls on the Run member
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Many people thought I was perfect,
that everything came easy to me. Now I am more like the person everyone thought I was before: involved with life, passionate, happy.
Sarah Leonard
Student & former patient in the Dialectical Behavioral Therapy program
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At our year-end celebration, I was amazed at the growth of the girls. One girl said she used to be insecure, but now she’s not afraid to speak up. Another student who was being treated for self-harm, said
Girl Talk Is Her Only Safe Space
Jathusha Mahenthirarajan
Student & Girl Talk National Leader of the Year Founded Ontario, Canada's first Chapter
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Many girls are struggling and I want to do anything I can to help them, no matter how small. Supporting middle school girls with a ‘big sister’ mentor when they need it the most,
goes farther than anyone could imagine.
Madison Magnus
Student & Girl Talk Leader
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I was finding it hard to carry my prenatal and malnutrition supplies by hand. I am happy to now have a tote bag to protect them, so I can help
reach many mothers and children.
Renathe Kabageni
World Vision Volunteer, Burundi
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Our daughter was just three months old when she had her first open heart surgery. It's been amazing to have other families around who understand what you’re going through and how to offer
the encouragement you need.
Cepkauskas Family
Ronald McDonald House, Illinois
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Our Partnerships
We’re proud to partner with many nonprofit organizations that share our mission. View All
Giving in action
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Senior Consultant Tiffany Reeves from Crawfordsville, Indiana supported her friends “Cinch Up Compassion for Foster Kids Fundraiser.” Together, they donated 355 Cinch Sacs and Backpacks to their local Youth Services Board for foster kids.
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Director Amanda Pilger from Monmouth, Illinois donated 100 Family Care Totes to the NICU at Children’s Hospital of Illinois. Her seven-year-old daughter was a patient in the NICU for 27 days. Their donation was a way to say thank you for the care they received.
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Director Candace Maruk from Stettler, Alberta assembled “love bins” and delivered them to a local senior center.
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Executive Director Danielle Colacci from Pembroke, Ontario donated thermals and back to school supplies to Family and Children's Services.
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Executive Director Tanya Law from Nanton, Alberta, along with other leaders, donated over 100 filled thermal totes to the patients in the Mental Health Unit of Alberta Children’s Hospital.
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National Executive Director Lori Benseler from New Albany, Ohio donates bags filled with baby caps, diapers, wipes, bibs, toys, and blankets to the Down Syndrome of Central Ohio for their New Parent Welcome Package program.